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14 Jul

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Fred Perry : Bradley Wiggins collection

July 14, 2012 | By | One Comment

Cycling jerseys were standard mod-attire during the early 1960’s, and Wiggin’s collection is inspired by this unique relationship between the sport and Subculture. For the first instalment of this six season deal, the Olympic cycling champion and leader of the Tour De France has worked closely with Fred Perry design team to develop the classic cotton pique shirt in 3 classic colourways- white, black and sky blue. Wiggo has added unique details taken from the vintage cycling jerseys worn by legends of the past. The jerseys all come complete with ‘GB tape’ around the neckline, feature retro metal zips and Wiggo’s signature ‘Bradley stripe’ around the tip of the sleeves. Make sure you head over to Fred Perry to check the full collection and to grab one of the jerseys while stock last. Also head over to The Foot Down for an exclusive interview with, hopefully the winner of the Tour De France 2012.

“It’s a partnership I could only have dreamed of…..I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture. My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity. I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons.” - Bradley Wiggins

Comments

  1. Wiggins is a name to go with Bannister and Perry

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