Some breaking news in advance of the Tour of Britain! Cyclists and Coffee – bit of a no brainer!
Costa Express has today announced it will be a sponsor of the UK’s top ranked pro-cycling team, Rapha
Condor Sharp, during the forthcoming Tour of Britain taking place from 9th to 16th September 2012.
The sponsorship is the first by Costa in the UK and for the Whitbread owned brand it rekindles a relationship
with Condor that first appeared in 1960s with the successful Condor Mackeson team.
It is the second time Rapha Condor have introduced a large multinational to cycle sport. The first being
electronic brand Sharp, who after successes with Rapha Condor have chosen to delve deeper into sport
announcing pro-tour team sponsorship earlier this year with team Garmin Sharp.
Rapha Condor Sharp as the team have embarked on a new adventure, and switched its focus to developing
young talent and actively supporting the growing UK racing scene.