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26 Feb

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Find us on Facebook…

February 26, 2014 | By | No Comments

One of the transitions made with the latest iteration of the site is that dailies and general news will now be spread via our Facebook page. Team news and 5th generated content will be spread between the blog and the features page here on the site. Facebook doesn’t make it easy for ‘pages’ to push through their notifications to all those who ‘Like’ the page without us stumping up cash on each occasion. To ensure you get the notifications follow this.

 

22 Sep

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T.O.B

September 22, 2013 | By | No Comments

The growth of the Tour of Britain is an incredible story, being reincarnated after difficult years as single title sponsor events the burgeoning popularity has been great to witness.

This years Tour has had its own share of stories as we now hit Stage 8. Amongst that is the return to competition of ‘Wiggo’.

It’s also a joy to follow teams such as Madison Genesis which if the TOB ever achieved World Tour Status would be lost…

Madison Genesis – Tour of Britain : Part One from Madison on Vimeo.

13 Sep

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Martyn Ashton

September 13, 2013 | By | No Comments

My first ever memory of Martyn Ashton was when I first bought my first ever issue of MBUK magazine, after getting my first mountain bike for christmas.  I remember him riding along fence somewhere in America on his blue and yellow Beast of the east Cannondale, needless to say that poster in the magazine stayed on my bedroom wall for the next 5 years and only came down when I moved house or else it would still probably be above my bed to this day. Recently Martyn suffered “life changing” spinal injuries when he fell while attempting a stunt during a trials demo at the Moto GP at Silverstone earlier this month.  Im sure most of you have no doubt seen countless posts on face book and online about this.  I really from the bottom of my heart wish him and his family all the best at this tough time,  Without his inspiration my own life would not be complete.  I have met some of my closest friends and travelled a lot through trials riding and mountain biking which has led me to riding track bikes and road bikes and eventually onto being part of the 5th floor and without doubt I can trace all my passion for bikes back to Martyn and I can say this for a number of my friends.  We all wish you a speedy recovery and hope your back on your road bike smashing out back flips as soon as possible!

martyn

 

Get well soon mate!

27 Aug

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Fifteen Thousand Feet: Auction Lots & Prizes

August 27, 2013 | By | No Comments

Make sure you head down to Look Mum No Hands Thursday night.
We’re contributing to the boys raffle with a chance to win one of our forthcoming jerseys. Stoked to be part of a great cause and amongst some great people and things.

27 Aug

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Ice Cold NY: Dark Nights, Bright Lights

August 27, 2013 | By | No Comments

With fall just around the corner we’re stoked to see our awesome sponsor Ice Cold NY getting some fantastic coverage in the build up to his range drop.

A lesson often learned the hard way, many urbanites know that skating or bicycling in congested areas of traffic can be unnerving, hazardous even. Frustrated by his experiences of fighting motor traffic, New York City-based designer Mike Cherman started ICE COLD NY, an apparel brand inspired by the reflection of light against 3M reflective material. To highlight the brand’s offerings, Cherman tapped director Vanessa Black to produce “Dark Nights, Bright Lights” – a two-minute flux of intense, 3M-enhanced eye candy. Combining skateboarding, bicycling, and the nighttime Brooklyn landscape with ICE COLD’s bright new offerings, the video does well to hype up Cherman’s new label, which arrives in stores on September 15.

Ice Cold New York: Dark Nights, Bright Lights from Ice Cold New York on Vimeo.

24 Aug

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The winning bike…

August 24, 2013 | By | No Comments

Stefan Vis or ‘Fish’ as we know him wins Barcelona Red Hook Crit!

Fish had the support of a fully fledged team and a serious race machine after WIT Industries teamed up with Koga.Check out the full details here.
Congrats Fish!

20 Aug

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Glasgow Histocat

August 20, 2013 | By | One Comment

We are proud to be supporting the Glasgow fixed Gear Histocat alley cat race along with Trakke Bags, Restrap and Rig bike shop Glasgow.  I have taken on the task of organising this so it promises to be a head scratcher and leg burster with a good party afterwords.  So if you happen to be north of the border or fancy a trip, get involved I’m sure we can find you a couch to crash on.

histocat

For more information head over to the Glasgow fixed gear Facebook or forum thread.

15 Jul

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Kinesis Aithein

July 15, 2013 | By | One Comment

Call me biased but I have a real thing for high end aluminium. In today’s market where naive or over ambitious bicycle purchasers can’t see past the black stuff as being the number one requirement in buying a ‘performance’, aluminium and its inherent  qualities are massively over-looked. When purchasing my CAAD10 i found myself in the sticky position that many do between low end carbon or high end aluminium. Knowing my parameters as a rider, the races (including many crits) I’d be entering and in terms of my budget, the debate was not a long one. The possibilities of alumnium do seem to be something more manufactures are willing to expose and explore with the recent S-works Allez for example.

What did shock me was the lack of options once my material of choice had been determined. I love the work that Spooky does but custom was out of the question. The UK market seems to have it better with Rose, Canyon and until now my favourite the Velocite Selene

I’ve been following the evolution of UK based Kinesis’s Aithein with real intrigue. With tapered head tube, BB86, full carbon fork and a package lighter than my CAAD10 Kinesis seem to have smashed it. After reading Dom Mason’s interview and his work with Morvelo I’m entirely sold on the bike and the good people behind it… it also helps the production model is coming in a very discerning shade of green.

 

02 Jul

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Musette Bakery: Kit & Updates

July 2, 2013 | By | No Comments

I recently caught up with Erika, one half of Musette Bakery and one of our favourite people about the invasion of the west coast and of course the release of their new kits.

The kits (and our new logo) were designed by the talented Richard Short, out of the UK.  We absolutely love the design, particularly the wheat that’s incorporated into the logo.  The kits are being manufactured by Panache Cyclewear in Boulder, CO.  We knew we wanted to work with a company that would really care about us and our products, and understand our ethos, and Panache was the perfect fit.  They’re a great group of fellow cyclists who have a passion for cycling, and for creating high quality lifestyle clothing for cyclists.  As a company, we’re trying to bring high quality food to the cycling community, so we totally embrace their goals, and think they did an amazing job in bringing our design to reality.  We can’t wait to see the kits in person, and to sport them from Prospect Park all the way to Golden Gate Park, as one of our founders has just made the move to San Francisco.  We’re excited for this new chapter, and are ready to bring Musette to both coasts, and everywhere in between.  

13 Jun

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Joshua ‘Pro’ Hartman

June 13, 2013 | By | One Comment

I’ve had the pleasure of riding alongside and often behind this young gent and his team mates this season. An incredible emerging talent and representative of NYC he took a nasty spill in the first round of qualifying last weekend and is in need of significant medical treatment. The cycling community has once again rally’d round its own and has began fundraising on his behalf including a charity race. Head over to his page and contribute.